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Community Leadership Summit Wiki

Growing Event Attendance

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Puppet Labs organized Puppet Camps.

Events are good to do because: something easy to measure, marketing
likes numbers, they like funnels (inputs and outputs). Events promote
community involvement. Events produce content you can reuse, such as
videos, blog postings. Give you access tp new leads, potential
contributors.

An interview at a third-party event generated a much bigger bump in
Facebook visits than an expensive PR campaign earlier.

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