Changing Your Communty's Culture: led by Lars Kurth Edit
Notes: @simsboynton More Notes: Organizing and Social Networks http://bit.ly/qF0X5LEdit
Discussion: Challenges in Motivation
- Is it possible? What techniques can I use? What are the challenges?
- Part of a 70-yr. tradition (see: Saul Alinsky's Industrial Areas Foundation)
- Shared values in relationship to trust; One-to-one relationships are a primary driver of social trust
- How to help get people get past operating only within their comfort levels.
- People clump into communities/groups & usually don't mix across disciplines; esp. in PDX (talented developer pool)
- See: What motivates us video: RSA Animate - Drive: The surprising truth about what motivates us- YouTube http://youtu.be/u6XAPnuFjJc
- Who people turn to: Social-Mapping; imbues Trust; people naturally gravitate toward like-minded people.
- Context matters:
Some Current Tactics:
- Draw on people's existing networks
- Reward collaboration; How? Through perks such as visibility; reward good-behavior w/ choosing someone to do presentation; structure it as a collaborative task
- Invite people to tell their stories; community is relayed through story
- Story about Compuserve and forums, the group was trying to make $$'s at night, so they started forums, massively successful; challenged people to think about people in their link language
- Network-Weaving: make connections between people so they can grow together, organically
- Somehow reach out and include people you don't know
- To engage community/users; Get people excited/involved; massage egos; trust-factor is key; shared values held in common
- Step back tactic: “LeavingTheRoom” can help avoid creating an anti-pattern and/or limit “OverOrganizing” tendencies
Barriers to Evolution of social Web
- Dynamics of Change — Critical tension: trust-vs-change
- Growth comes from outside your comfort level & with people you don't know.
- FlipSide of social trust: what drives change is just the opposite: Counter-intuitive; Growth comes from failure, risk, personal discomfort, sacrifice, etc
- Challenge: Competition for commitment of people's time; often their most-precious asset
- Roadblocks: Evolution of social Web : Getting different groups to talk to each other; personal experiences; profiles of user groups; Getting burned; Contributors leave; Coloring-outside-the-lines - encouraged or punished?
- Prevailing business mentality: “If it's not broke, don't fix it”
- Reality: Everything's broken right now (Climate, Business, Economy, etc)
- Leadership: closes the gap. Being in service to something broader grows social capital / establishes validity
Critical need for people to buy-in:
- Cross their own personal boundaries & a willingness to change
- Conscious override of personal/pre-existing assumptions & beliefs;
- Grow listening skills; Develop Mindfulness ; Commitment to mutual-respect
- Reframe Crisis as opportunity for change/growth/evolution
A Few Examples//Resources:
- Mindful Economics : blog: Mindful Economist , Joel Magnuson, Ph.D.
- Ecortust , Diagram for Reliable Prosperity
- B-Corporations , B-Corp Community
- UNIV of TWENTE SiteMap : Communication Theories
- Fifth discipline principles; Systems Thinking Approach
Andy notes a theme
- Successful social network take someone to organize & maintain the forum
- Set up a virtual space for people to express themselves, as Compuserve did
- Set up a reward system to encourage (or at least recognize): contributions; defines boundaries
- Set time limits for tasks so that people know there will be a tangible outcome to their work (i.e. Federal Govt's open government forums early in Obama administration)