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2011/Notes/Changing Your Communities Culture

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Changing Your Communty's Culture: led by Lars Kurth Edit

Notes: @simsboynton More Notes: Organizing and Social Networks http://bit.ly/qF0X5LEdit

Discussion: Challenges in Motivation

  • Is it possible? What techniques can I use? What are the challenges?
  • Part of a 70-yr. tradition (see: Saul Alinsky's Industrial Areas Foundation)
  • Shared values in relationship to trust; One-to-one relationships are a primary driver of social trust
  • How to help get people get past operating only within their comfort levels.
  • People clump into communities/groups & usually don't mix across disciplines; esp. in PDX (talented developer pool)
  • See: What motivates us video: RSA Animate - Drive: The surprising truth about what motivates us‬‏- YouTube http://youtu.be/u6XAPnuFjJc
  • Who people turn to: Social-Mapping; imbues Trust; people naturally gravitate toward like-minded people.
  • Context matters:

Some Current Tactics:

  • Draw on people's existing networks
  • Reward collaboration; How? Through perks such as visibility; reward good-behavior w/ choosing someone to do presentation; structure it as a collaborative task
  • Invite people to tell their stories; community is relayed through story
  • Story about Compuserve and forums, the group was trying to make $$'s at night, so they started forums, massively successful; challenged people to think about people in their link language
  • Network-Weaving: make connections between people so they can grow together, organically
  • Somehow reach out and include people you don't know
  • To engage community/users; Get people excited/involved; massage egos; trust-factor is key; shared values held in common
  • Step back tactic: “LeavingTheRoom” can help avoid creating an anti-pattern and/or limit “OverOrganizing” tendencies

Barriers to Evolution of social Web

  • Growth comes from outside your comfort level & with people you don't know.
  • FlipSide of social trust: what drives change is just the opposite: Counter-intuitive; Growth comes from failure, risk, personal discomfort, sacrifice, etc
  • Challenge: Competition for commitment of people's time; often their most-precious asset
  • Roadblocks: Evolution of social Web : Getting different groups to talk to each other; personal experiences; profiles of user groups; Getting burned; Contributors leave; Coloring-outside-the-lines - encouraged or punished?
  • Prevailing business mentality: “If it's not broke, don't fix it”
  • Reality: Everything's broken right now (Climate, Business, Economy, etc)
  • Leadership: closes the gap. Being in service to something broader grows social capital / establishes validity

Critical need for people to buy-in:

  • Cross their own personal boundaries & a willingness to change
  • Conscious override of personal/pre-existing assumptions & beliefs;
  • Grow listening skills; Develop Mindfulness ; Commitment to mutual-respect
  • Reframe Crisis as opportunity for change/growth/evolution

A Few Examples//Resources:

Andy notes a theme

  1. Successful social network take someone to organize & maintain the forum
  2. Set up a virtual space for people to express themselves, as Compuserve did
  3. Set up a reward system to encourage (or at least recognize): contributions; defines boundaries
  4. Set time limits for tasks so that people know there will be a tangible outcome to their work (i.e. Federal Govt's open government forums early in Obama administration)

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